About

About

Ellis Design™ is an independent design open-air studio based in Wellington, working with global brands and institutions. Our approach is rooted in clarity and strategy, focusing on identity, digital design, and art direction. We see design as a rational process—an exercise in shaping systems and experiences that communicate with precision and endure over time.

We believe design is most effective when it is intentional and structured. Each project begins with analysis and dialogue, moving beyond aesthetics to uncover the needs, context, and long-term goals of our clients. By combining strategic insight with refined visual execution, we build identities and systems that adapt across mediums and remain relevant in a changing cultural landscape.

We believe design is most effective when it is intentional and structured. Each project begins with analysis and dialogue, moving beyond aesthetics to uncover the needs, context, and long-term goals of our clients. By combining strategic insight with refined visual execution, we build identities and systems that adapt across mediums and remain relevant in a changing cultural landscape.

Helly Hansen x 8 Winds

Principles

Principles

At Ellis Design, every engagement is architected as a scalable system. We translate insight into structure, and structure into experiences that perform across platforms, markets, and moments. Clarity is not an aesthetic—it is an operational advantage—so every decision is made to remove friction, sharpen perception, and strengthen brand equity.


We design frameworks, not artifacts. From identity to interface, each component is calibrated to function within a unified ecosystem that supports growth, adaptability, and long-term relevance. Our methodology aligns strategy, design, and execution into a single pipeline, ensuring brands don’t just look right—they work.


Relevance outranks novelty. We build brands that can evolve without losing their core, enabling consistency across touchpoints while remaining agile in changing environments. The result is design that compounds in value over time: precise, culturally fluent, and engineered for endurance.

Services

Services

Art Direction
Brand Development
Creative Direction
E-commerce
Experiential
Graphic Design
Motion Graphics
Brand Strategy
Packaging
Print
Systems
Visual Identity
Web Design
Web Development

Information

Information

Industries

Startups

Fashion

Technology

Art

Sustainability

Architecture

Institutions

Entertainment

Systems

Systems

Adobe Creative Cloud

Affinity Designer

Affinity Photo

IFTTT

Framer

Apple Business Manager

Apple Platform Ecosystem

Apple Continuity Frameworks

Shopify

Square

Google Workspace

Notion

ChatGPT / LLMs

Meta

Cloudflare

Selected works

Selected works