KITH x Equestrian
Categories
Brand Concept, Visual Identity, Digital Marketing
Client
KITH x Ellis Design
Project
Concept
Services
Brand concept Visual identity Digital marketing
Year
2026
KITH × Equestrian was conceived as a cultural crossover, not a product line.
The objective was to translate the codes of elite equestrian sport into the language of modern luxury retail, creating a brand that moves seamlessly between competition, lifestyle, and fashion.
Wellington serves as the strategic nucleus of the concept. It is one of the few environments in the world where generational wealth, global sport, and cultural relevance intersect daily. Riders like Jessica Springsteen, Eve Jobs, and Jennifer Gates don’t just compete here—they set the visual and social tone of the sport. This proximity creates a live, high-signal laboratory for observing how performance, prestige, and personal branding actually converge
KITH × Equestrian was conceived as a cultural crossover, not a product line.
The objective was to translate the codes of elite equestrian sport into the language of modern luxury retail, creating a brand that moves seamlessly between competition, lifestyle, and fashion.
Wellington serves as the strategic nucleus of the concept. It is one of the few environments in the world where generational wealth, global sport, and cultural relevance intersect daily. Riders like Jessica Springsteen, Eve Jobs, and Jennifer Gates don’t just compete here—they set the visual and social tone of the sport. This proximity creates a live, high-signal laboratory for observing how performance, prestige, and personal branding actually converge
The visual system was designed to operate like a couture tack house. The Kith logotype was reinterpreted through traditional equestrian materials—leather, stitching, embossing, and hardware—so the brand feels embedded into the equipment rather than printed on top of it. Each piece behaves like a luxury good: restrained, intentional, and instantly recognizable to those who understand the code.
From a product standpoint, the line was engineered as a hybrid of sport equipment and fashion object. Bridles, ear bonnets, saddle pads, and accessories become wearable status markers, not just functional gear. This allows the brand to participate in the same emotional and cultural economy as streetwear drops, while still being rooted in performance and utility.
The visual system was designed to operate like a couture tack house. The Kith logotype was reinterpreted through traditional equestrian materials—leather, stitching, embossing, and hardware—so the brand feels embedded into the equipment rather than printed on top of it. Each piece behaves like a luxury good: restrained, intentional, and instantly recognizable to those who understand the code.
From a product standpoint, the line was engineered as a hybrid of sport equipment and fashion object. Bridles, ear bonnets, saddle pads, and accessories become wearable status markers, not just functional gear. This allows the brand to participate in the same emotional and cultural economy as streetwear drops, while still being rooted in performance and utility.
Strategically, this positions KITH × Equestrian as the first true lifestyle bridge between equestrian sport and luxury retail. It unlocks a new customer class—ultra-high-net-worth riders and their networks—who are already culturally aligned with premium brands but underserved by the visual and experiential language of traditional tack.
The result is a brand that doesn’t chase relevance. It occupies it—sitting at the intersection of sport, wealth, and design, and converting Wellington’s elite equestrian culture into a globally scalable luxury platform.
Strategically, this positions KITH × Equestrian as the first true lifestyle bridge between equestrian sport and luxury retail. It unlocks a new customer class—ultra-high-net-worth riders and their networks—who are already culturally aligned with premium brands but underserved by the visual and experiential language of traditional tack.
The result is a brand that doesn’t chase relevance. It occupies it—sitting at the intersection of sport, wealth, and design, and converting Wellington’s elite equestrian culture into a globally scalable luxury platform.
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